DESIGN DIRECTIOR
Two storied brands.
One instantly iconic collection.
In 2019, Hurley and Carhartt united forces to create the most functional, durable and lightweight product made to outwork the water. We partnered with the masters of workwear for a four season collaboration with unique collections dropping every 3 months. We launched the campaign with a video introduction of the two brands highlighting their heritage, ethos and outlining the design philosophy behind the collection. At the same time we released a zine which helped deepen the story and highlighted Season One’s product collection.
To bring these products stories to life we casted a group of people, all from diverse backgrounds with a common thread of love for the ocean and acquire unique craftsmanship.
RESPONSIBILITES:
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT