DESIGN DIRECTOR
For this collaboration, our aim was to transport Pendleton from the forest to the beach, creating a seamless fusion between two distinct worlds. The design concept was born from the idea that although we share the same coastline, our origins are vastly different. Embracing the rugged charm of Venice Beach as a counterpoint to the serene beauty of the Tillamook Forest, we sought to blend these contrasting elements into a cohesive and captivating collection. Through this collaboration, we aimed to celebrate the diversity of landscapes and cultures while staying true to Pendleton's rich heritage and timeless appeal.
RESPONSIBILITES:
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT