DESIGN DIRECTOR
Combining Hurley's expertise in apparel with Roland Sands' and passion for motorcycling, this collaboration blurs the lines between two distinct lifestyles. Drawing inspiration from the freedom of the open road and the stoke of surfing, each piece in the collection is meticulously crafted to withstand the demands of both the asphalt and the water.
From rugged denim jackets to performance-driven boardshorts, every garment reflects the marriage of functionality and style, offering versatility for the modern adventurer. Whether tearing up the waves or cruising down the highway, this road-ready collaboration is a testament to the shared ethos of exploration, craftsmanship, and relentless pursuit of adventure.
From rugged denim jackets to performance-driven boardshorts, every garment reflects the marriage of functionality and style, offering versatility for the modern adventurer. Whether tearing up the waves or cruising down the highway, this road-ready collaboration is a testament to the shared ethos of exploration, craftsmanship, and relentless pursuit of adventure.
RESPONSIBILITES:
CONCEPTING,
COLOR,
ART IRECTION,
PRODUCT
CONCEPTING,
COLOR,
ART IRECTION,
PRODUCT