ROSS PRUITT
                                                                               ROLE:
DESIGN DIRECTOR
Taking inspiration from vintage dance hall posters from the land of beautiful beaches, reggae music, and tasty rum, Hurley’s brand new ‘Jamaica’ collection masterfully captures the laid back and ultracool energy of the country. Featuring a fresh take on the classic rasta red/yellow/green, cool party prints, and quick-dry fabrics, ‘Jamaica’ has you covered whether you’re in the water or sipping a cocktail at a sandy beachside bar.
RESPONSIBILITES:
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT
                           

©MMXXI Los Angeles, Calif. ALL OF THIS WORK HAS BEEN DONE BY A COLLECTIVE GROUP OF
REALLY RAD INDIVIDUALS