ROSS PRUITT
                                                          ROLE:
DESIGN DIRECTOR


Freedom in the form of Fabric.
In 1999, Hurley set out to make the best board short ever.  The strechest the most functional, fabric in the water. 7 time SIMA Board short of the year was just the beginning for Phantom and it was time to bring the Fabric full circle and make it the most inclusive Board short fabric ever made. Introducing Phantom+, our most innovative boardshorts. Phantom Naturals, blended with cotton giving it natural washed back feel and look.
Phantom Eco, this borad short is made from 90% recycled materials without sacrafising any proformance. Phantom Poolside Volley, for people who love the fabric and wanna chill.

RESPONSIBILITES:
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT
                     

                     

           



©MMXXI Los Angeles, Calif. ALL OF THIS WORK HAS BEEN DONE BY A COLLECTIVE GROUP OF
REALLY RAD INDIVIDUALS