ROSS PRUITT
                                                                                         ROLE:
DESIGN DIRECTOR


Introducing an iconic collaboration: In 2019, Hurley and VIPER joined forces to craft a collection that redefines functionality, durability, and lightweight performance, engineered to outperform in aquatic environments. Teaming up with the foremost experts in fins, we curated exclusive collaborations featuring unique collections that embody our shared passion for the ocean. This collection breathes life into both brands, weaving a narrative of our collective love for the ocean and the remarkable journeys propelled by swim fins.
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RESPONSIBILITES:
CONCEPTING,
COLOR,
ART DIRECTION,
PRODUCT
             
©MMXXI Los Angeles, Calif. ALL OF THIS WORK HAS BEEN DONE BY A COLLECTIVE GROUP OF
REALLY RAD INDIVIDUALS