DESIGN DIRECTOR
Freedom in the form of Fabric.
In 1999, Hurley set out to make the best board short ever. The strechest the most functional, fabric in the water. 7 time SIMA Board short of the year was just the beginning for Phantom and it was time to bring the Fabric full circle and make it the most inclusive Board short fabric ever made. Introducing Phantom+, our most innovative boardshorts. Phantom Naturals, blended with cotton giving it natural washed back feel and look.
Phantom Eco, this borad short is made from 90% recycled materials without sacrafising any proformance. Phantom Poolside Volley, for people who love the fabric and wanna chill.
Phantom Eco, this borad short is made from 90% recycled materials without sacrafising any proformance. Phantom Poolside Volley, for people who love the fabric and wanna chill.
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DESIGN DIRECTOR
FROM THE SAND TO THE STANDS.
FROM BEACH DAYS TO GAME DAYS, NOW THERE’S A WAY TO CELEBRATE TWO OF OUR FAVORITE SPORTS, SURF AND BASEBALL, AT THE SAME TIME. THE HURLEY X ’47 MLB® COLLABORATION CELEBRATES FOUR HERITAGE MAJOR LEAGUE TEAMS: THE LOS ANGELES DODGERS™️, THE CHICAGO CUBS™️, THE BOSTON RED SOX™️, AND THE NEW YORK YANKEES™️. PAYING HOMAGE TO AN AMERICAN PASTIME WITH A DISTINCTLY HURLEY APPROACH, OUR FIRST COLLABORATION WITH ’47 AND MLB® FEATURES TEES, FLEECES, AND HATS — WITH MORE TO COME ONCE THE FIRST PITCH OF THE 2022 SEASON IS THROWN OUT.
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KAI LENNY PADDLE SERIES
This was a fun project where we met up with Kai on the north shore of Hawaii
and went over all the details and fabrics that would make the most fuctional big wave waterman
short to ever hit the ocean. This is top tear proformance based product that can withstand the most extreme conditions .
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DESIGN DIRECTOR
FROM SUMMER BACK COUNTRY EXCURSIONS TO INDO BOAT TRIPS, THE EXPLORE COLLECTION HAS ALL THE STYLES TO KEEP YOU PROTECTED FROM THE ELEMENTS WHILE YOU GET OUT THERE AND GET AFTER IT. BUILT-FOR-ADVENTURE GEAR THAT TAKES THE GUESSWORK OUT OF PERFORMANCE WEAR, THE EXPLORE COLLECTION FEATURES BUILT IN UPF TO KEEP YOU SUN SAFE, SWEAT-WICKING FABRIC TO KEEP YOU DRY AND COMFORTABLE, AND BREATHABLE FABRIC THAT ADDS COVERAGE WITH COMFORT.
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WE FIGURED WE’D LET THE GOOD TIMES ROLL AND DROP A FRESH BATCH OF TRACK AND BEACH READY STYLES FROM THE NASCAR X HURLEY COLLECTION — RIGHT IN TIME FOR SUMMER AKA THE BEST TIME OF THE YEAR TO ENJOY ALL THE THINGS WE LOVE: SURFING, RACING, AND GOING FAST! BECAUSE WHILE SURFING AND RACING MIGHT SEEM LIKE TWO ENTIRELY DIFFERENT PASTIMES, WE SHARE A COMMON GOAL: THE NEED FOR SPEED. THE LATEST DROP OF NASCAR X HURLEY BOARDSHORTS, BIKINIS, TEES, AND HATS, ALLOWS YOU TO DO JUST THAT, WHILE YOU PAY HOMAGE TO TWO HIGH OCTANE SPORTS, INSPIRED BY THOSE WHO LIKE TO GO FAST — FROM THE BEACH TO THE STREETS.
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For this collaboration, our aim was to transport Pendleton from the forest to the beach, creating a seamless fusion between two distinct worlds. The design concept was born from the idea that although we share the same coastline, our origins are vastly different. Embracing the rugged charm of Venice Beach as a counterpoint to the serene beauty of the Tillamook Forest, we sought to blend these contrasting elements into a cohesive and captivating collection. Through this collaboration, we aimed to celebrate the diversity of landscapes and cultures while staying true to Pendleton's rich heritage and timeless appeal.
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DESIGN DIRECTIOR
Two storied brands.
One instantly iconic collection.
In 2019, Hurley and Carhartt united forces to create the most functional, durable and lightweight product made to outwork the water. We partnered with the masters of workwear for a four season collaboration with unique collections dropping every 3 months. We launched the campaign with a video introduction of the two brands highlighting their heritage, ethos and outlining the design philosophy behind the collection. At the same time we released a zine which helped deepen the story and highlighted Season One’s product collection.
To bring these products stories to life we casted a group of people, all from diverse backgrounds with a common thread of love for the ocean and acquire unique craftsmanship.
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Introducing an iconic collaboration: In 2019, Hurley and VIPER joined forces to craft a collection that redefines functionality, durability, and lightweight performance, engineered to outperform in aquatic environments. Teaming up with the foremost experts in fins, we curated exclusive collaborations featuring unique collections that embody our shared passion for the ocean. This collection breathes life into both brands, weaving a narrative of our collective love for the ocean and the remarkable journeys propelled by swim fins.
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This project stands out as one of my all-time favorite collections to work on. Teaming up with Yaia Gift, we set out to infuse our surf team riders with a fresh sense of identity and character, reminiscent of how a skate team would approach a new year. We dove deep into the essence of each surfer, uncovering their spirit animal and crafting a unique color palette, personalized typeface, and graphic aesthetic that would unify our team of 8 riders. The result? A collection that not only showcased individual personalities but also forged a strong sense of unity among the riders, akin to the camaraderie found within a skate team.
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Taking inspiration from vintage dance hall posters from the land of beautiful beaches, reggae music, and tasty rum, Hurley’s brand new ‘Jamaica’ collection masterfully captures the laid back and ultracool energy of the country. Featuring a fresh take on the classic rasta red/yellow/green, cool party prints, and quick-dry fabrics, ‘Jamaica’ has you covered whether you’re in the water or sipping a cocktail at a sandy beachside bar.
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